O&B is a fashion house owned by Christina Grey Group that was founded in 2012 by Tata Rarin Thongma. O&B soon became known as a top and popular brand in SEA selling comfortable, luxury and yet fashionable shoes. Most of our products are designed for the working woman who enjoys the modern lifestyle and loves fashion. In 2021, we celebrate the fact that it has sold over 600,000 pairs of shoes to customers all around the world. Nowadays, we deliver lifestyle products as we believe that fashion should give you the feeling of comfort and a feeling of beauty as who you are.
In the year 2014, out of a need to create a classic pair of shoes that were beautiful, light in weight, easy to slip into and that didn’t rub against the feet, we create a perfect pair of ballerina flat shoes named after our muse, Audrey Hepburn.
The Audrey shoes have special features in that they are made out of lambskin with leather that has a special stretching capability that wraps perfectly around the foot of its owner. Even with movement, the shoes alter their when wrapped around the feet in a way that does not rub or cause blisters. The owner of the shoes feels as if they aren’t even wearing any shoes. The design meets the founding principles of the brand – to make the life of the wearer even better, to make the wearer feel more beautiful and confident, and that the shoes become the wearer’s favorite pair that they choose to wear every day.
2016, The Audrey was launched in various colors which came to be known as the ‘Audrey 50 shades of ballerina shoes. Currently, the Audrey shoes are still the shoes that are the most popular of O&B and the style of shoe is regarded as the signature item of the brand. The shoe has been developed into over 300 different designs in different colors.
We believe that the beauty must be accompanied by a feeling of comfort to be yourself. Our mission is not only to create beautiful fashion items but also to deliver a good feeling and experience to our customers.
As principals of the brand - to make the life of the wearer even better, to make the wearer feel more beautiful and confident, and that the items become the wearer’s favorite thing that they choose to use every day.
Our belief in diversity and inclusive are the key message of our brand since day one. We commit to create products, excellent service, and a good experience for everyone. These promises lead to tangible outcomes of our work and our workplace.
• We fully support the LGBTQA+ community promoting models, influencers, partners, and employees who work with us over the past 9 years.
• We create products for everyone at any age, any gender, any race, and any ethnicity. Our shoe sizes range from 34-44 in EU (3-13 in US) many of our fans are LGBTQA+ who looking for stylish and comfy shoes in their size.
• We ban the usage of pig’s skin for our products.
• We commit to create a positive community for our social media platform and website any negative, racism, and bullying comments are not allowed on our platform. This principle applies to our workplace rules also.
• We support women of color, from 2020 we hired women of color as our models and we would like to increase more in the future.
We believe that everyone has their own identity and beauty. Beauty comes in all shapes & sizes.
Our diversity in modeling is our major concern as our brand mission
"To give you the feeling of comfort and a feeling of beauty as who you are."
The famous Thai actress and superstar Patchrapa Chaichua would then post what was to be the beginning of a social media phenomenon, a picture of her sitting surrounded with the Audrey shoes in 50 different shades on social media which made the shoes highly sought after the most talked about in Thailand. After that, many famous social media influencers in posted pictures of themselves surrounded by the 50 shades of Audrey shoes. Soon after, globally recognized influencers and celebrities began endorsing the O&B brand on their social media pages, including Nicky Hilton, Lindsay Lohan, Cindy Bruna, Rose Bertram, Alessandra Ambrosio as well as stars in SEA such as Patchrapa Chaichua, ‘Chompoo’ Araya A. Hargate, Patcharasri Benjamas, Davika Hoorne, Ranee Campen, Kimberley Anne Woltemas, Peechaya Wattanamontree, Praya Lundberg, Nittha Jirayungyurn, Natapohn Tameeruks, Jamie Chua, Treechada Petcharat and many more influencers.
The popular social media trend of posting about the Audrey shoes made the shoes a collectible item that had a huge fan club following. Social media images that became the regular for the brand were pictures of girls enclosed within a circle of the different shades of the shoes or of women next to the shoes arranged in a striking way. These kinds of pictures and images became the signature look associated with the brand.
However, the best friends as O&B stand for (Other best friend) are our customers who give love and a warm welcome to us for over 9 years. Everyday we receive your love through product reviews, compliments, and feedback via our social media. We do appreciate and thank you for 1.4 million fans and followers who support us. We promise to be your bestie who comforts you and be with you through good times and bad as your best friend.